The Canadian Roundtable for Sustainable Beef (CRSB) was created to provide a collaborative space for players across the beef value chain to work together on sustainability. The organization works to advance, measure and communicate continual progress in the sustainability of the Canadian Beef value chain. The CRSB Certified program is a voluntary tool to recognize…

Founded in 2014, the Canadian Roundtable for Sustainable Beef (CRSB) market it’s 10-year anniversary in 2024, celebrating many important milestones over its first decade. The CRSB’s collaborative approach is a model followed by others and has helped to establish our Canadian beef sector as a leader in sustainability. The launch of the 2024 National Beef…

As part of the Canadian Roundtable for Sustainable Beef’s (CRSB’s) mandate to recognize and advance sustainability in Canadian beef production, it is important to measure the understanding, attitudes, and changing perceptions of Canadian consumers. CRSB partnered with a consumer research agency to ask Canadians questions about what is on their mind when it comes to…

Thanks to those of you who participated in the CRSB’s workshop on June 16 for the Consultation on the Certified Sustainable Beef Framework. We appreciate your contributions to our conversations on new trends and ways to improve the Framework.  Canadian Beef Industry sets ambitious goals for 2030 As part of the engagement process in our…