A soft market at the wrong time can have a significant impact on a producer’s bottom line. On a recent episode of The Bovine podcast, host Kara Mastel spoke with Brett Hassard, Livestock Price Insurance (LPI) Product Coordinator with Agriculture Financial Services Corporation (AFSC), about how the program works, questions producers commonly ask and why…

Cover Photographer and Artist Holly Nicoll is a commercial agriculture and western lifestyle photographer based near Calgary, Alta. Raised on a mixed cattle operation west of the city, she developed an early appreciation for the people, animals, landscapes, and traditions that define rural life. Before building her photography business, Nicoll spent more than 25 years…

Traceability Working Group Following resolutions passed at the ABP Annual General Meeting in March, a Traceability Working Group (TWG) was established to examine the Canadian cattle traceability system. The group convened twice over the summer, facilitated by the Ag Advisory Council. The TWG focused on a clear mandate: to identify ways to advance cattle traceability…

After a year away on parental leave, Kara Mastel is back behind the microphone for The Bovine podcast. To kick off the new season, she sat down with Alberta Beef Producers (ABP) General Manager Brad Dubeau to talk about what he’s hearing from producers across the province and the issues generating the most discussion this…

Show your pride in Alberta beef with the refreshed merchandise collection at the Alberta Beef Producers (ABP) online store. From T-shirts to mugs and glassware, the collection offers options for everyday use or gifts for the beef enthusiasts in your life. As a thank you to producers, ABP is offering a discount on orders. Simply…

A horseback ranch tour, premium Alberta beef and a farm-to-table dining experience gave one consumer an up-close look at the people and practices behind Alberta’s beef industry. As part of Alberta Beef Producers’ Every Cut Makes the Cut campaign, consumers had the opportunity to enter for a chance to win the Ultimate Alberta Culinary Experience….

Alberta Beef Producers (ABP) has formalized its leadership succession plan with the addition of Shannon Sereda as Assistant General Manager, as it prepares for a leadership transition at the end of 2027.   “We are excited to welcome Shannon Sereda to the ABP team,” says Doug Roxburgh, Chair of ABP, and member of the hiring committee….

The Alberta Beef Producers (ABP) Young Creators Contest is back for a third year, inviting young Albertans to explore the people, practices, and landscapes behind the province’s beef sector through art, photography, video, podcasts, and more.  Over the past two years, the contest has highlighted the talent and unique perspectives of young people from across…

Editor’s Note: This article has been updated to reflect changes that occurred after publication, including the withdrawal of two candidates from their respective zones. Candidate information was also reviewed and revised where appropriate to address concerns and ensure accuracy and consistency throughout the article. As ABP Producer Meetings take place across the province over the…